With a constant need for renovating the retail environment to catch up with the market-driven trends, the business owners of Bhima Jewelers consulted us with a long term strategy that can help them to focus and simplify their vision of building their brand environments in today’s fast-changing world.
In order to simplify their needs, we meticulously understood their business strategy, competition strategy, consumer needs, and brand aspiration to conceive a new format of jewelry retail shopping experience.
ClientBhima JewellersServicesResearch, Brand Audit, Spatial Design, Good for Construction Drawings, CostingAssociatesAbijith MandalYear2015
Research
By collaborating with the business stakeholders to understand their business strategy and brand aspirations, we further set out to meticulously understand the existing trends, competitor's strategy, influence factors, and the user desires to build a strong design direction for the brand.
Brand Audit
With detail insights from the research phase and understanding the existing brand environments helped us to resolve all unlisted problems and build innovative design solutions unique to the brand retail identity.
Retail Environment Design
To redefine the shopping experience, and to cater to the needs of various target audience groups interacting with the store, we meticulously designed a "product-first" approach, in order to amplify the user experience factors in the brick and mortar space. This refreshing shopping experience was further supported by a well-planned customer journey, fixture and furniture systems that simulated the feeling of an affinity towards the environment and new aspirations, all embraced with thoughtful lighting and other functional requirements of the retail space.
Retail Identity
With detail insights from our research, strategic design directions and design development phases and our underlying specialization in "design-thinking", we could establish an experiential "human-centric" shopping experience for the brand business. This overall design intervention helped the brick and mortar business to establish it's very own unique retail identity helping the brand business with a competitive advantage and when implemented across various geographical locations under the very similar business strategy, the stores can further establish a strong brand resonance within their target consumer audience group.
