Building experiential identity for travelers across the globe.
Cogwheel Studios was consulted by a group of architects towards enabling them to transform their novel expertise of organizing curated architectural tours into a well perceived and a trustworthy brand that can further widen the horizons of experiencing curated architectural travel across the globe. By meticulously understanding the vision of the founders, we developed breakthrough brand positioning strategies and identified new value proposition such as a niche interaction portal for the architects, where they can also network, share ideas and build curated travel itineraries to travel together. We also further intervened in developing various marketing collaterals for print and digital mediums required for the brand business to ensure the newly conceived brand is governed in its right spirits to ensure safe positioning.
ClientInkmap Travels and Tourism Pvt. Ltd.ServicesBrand Strategy and Positioning, Identity system, Go- To market tools, Product Design, Brand governance Year2015Linkhttp://www.worldarchitecturetravel.com
Brand Identity System
Inspired by the form of a sharpened wooden pencil and a set square, the identity resonates a strong visual form that is synonymous to the architects, making it visually impulsive for them to refer the brand. Overall, the conceived brand identity is strategically designed to communicate the brand stakeholders vision and be effectively scaled across various mediums of the brand communication systems supporting the present as well the future trends.
Visual Communication
In context to the nature of the brand business, the communication largely revolves around the upcoming activities and its relevant information for audiences across the globe. In order to facilitate this and to ensure the same is adaptable for both print and digital mediums, we proposed a scalable visual communication concept that can seamlessly embrace both the mediums of communication and yet retains the conceived brand values.
Product Design
By understanding the need of the brand business, we went ahead with the ideation and conceptualization of a suitable product that can be showcased to the global target audience. With meticulous attention to wireframing, information system, product features and exemplary attention to user experience design, we designed and built a responsive web-based product to start off as a lean business model for the brand.
Brand governance
In order to further strengthen the brand positioning and support near future strategies, we intervened to develop suitbale brand assets such as broadcast animation for youtube channels and explanatory videos for social mediums.
